KRU began as a raw, drop-based streetwear label. Shades of KRU is the same exclusivity logic, slowed down and softened.
Five chapters a year, forty-eight pairs each, made by seven karigars who work in pairs — so the hand never leaves the chapter.
", "wide_caption": "The Atelier · Jaipur", "quote_eyebrow": "A Note", "quote": "KRU was about the single person. Shades of KRU is about the two.
", "quote_attr": "The Founders, KRU", "cta_title": "Visit the atelier.", "cta_sub": "By appointment, in Jaipur.", "cta_text": "Request a Visit" }, "blocks": { "c1": { "type": "craft", "settings": { "tag": "Section A", "shade_hex": "#E8D5A0", "heading": "The Fabric.", "body": "Chanderi silk arrives in bolts from Madhya Pradesh, hand-loomed by a cooperative we have worked with since the first drop. Raw cotton comes from a small house outside Bhuj.
" }}, "c2": { "type": "craft", "settings": { "tag": "Section B", "shade_hex": "#D4A7A1", "heading": "The Hands.", "body": "Seven karigars work in our Jaipur atelier. They sit in pairs — two karigars to a pair of garments, so the hand never leaves the chapter.
" }}, "c3": { "type": "craft", "settings": { "tag": "Section C", "shade_hex": "#C99488", "heading": "The Pair.", "body": "A pair starts on the same sheet of paper. Both garments emerge together, pencil moving from anarkali shoulder to bandhgala collar.
" }}, "s1": { "type": "stat", "settings": { "value": "5", "label": "Drops a Year" } }, "s2": { "type": "stat", "settings": { "value": "40", "suffix": "+", "label": "Hours per Piece" } }, "s3": { "type": "stat", "settings": { "value": "6", "label": "Weeks Lead Time" } }, "s4": { "type": "stat", "settings": { "value": "1", "label": "Atelier, in Jaipur" } } }, "block_order": ["c1", "c2", "c3", "s1", "s2", "s3", "s4"] } }, "order": ["main"] }